What does the data mean?

by SALT What Does the Data Mean? Understanding Google Analytics 4 Metrics Welcome to our dive into the wonderful (and sometimes baffling) world of digital marketing metrics! This week, we’re simplifying Google Analytics 4 (GA4) to help you make sense of the data that can shape your business decisions. Whether you’re seasoned digital marketers or […]

Potential is widespread, Opportunity is not

Reflections on the iHub Africa 2025 intake process Each year we open applications for the incoming iHub Africa cohort. It’s both an exciting yet intense season of trying to get the message to the right people followed by a rigourous review of applications to ensure the right young people end up in the room. Since […]

A Glimpse into the iHub Workspace

At iHub, we believe in creating an inspiring workspace that goes beyond conventional learning environments. Our mission is to nurture collaboration and promote personal growth among students, setting them up for success in their professional lives. In this Linkedin post, we’re excited to share how the iHub workspace is designed to cultivate a collaborative spirit […]

Facilitating access to opportunity for South African youth: A complex riddle

We’re into the second month of the new year and for many, 2024 presents another year of promise, with the opportunity to set goals, pursue new avenues and prioritise growth and development. Many South African youth, young, talented and ambitious but for many, for reasons beyond their control, their dreams will have to wait or […]

SEMrush: Your All-in-One Tool for Digital Marketing Success.

By SALT Introduction Imagine you’re a digital marketer who just onboarded a new client. They want you to run a campaign, but because you are a pro at your job, you know that jumping straight in without an audit would be like diving into a pool without checking if there’s water. So, before anything else, […]

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