What is it really like to be a digital marketing student at iHub Africa? In the last 6 months, the 49 talented students have continued to show a remarkable willingness to transform their future and become a source of inspiration to others.

We balance demanding program schedules, tackle real-world digital marketing projects, and hone their soft skills; all while navigating the supportive and vibrant environment that iHub Africa offers.

Echoing our effort to make a change, this week we engaged in a range of dynamic activities such as:

• Expert masterclass on AI prompting for problem-solving.
• Engaging with a broad audience of peers, professionals, alumni and coaches as they kick-off their Intake Campaigns.
• Forming new relationships with their new group members through activities where they serve as agencies in a simulation scenario.
• Gaining perspective and personal mastery insights with this week’s “This One Thing” presentation, titled “At the right time” delivered by Noluthando Nkonyane.
• Advancing their digital marketing skills, learning Conversion Rate Optimization (CRO) strategies and mastering A/B testing.

The excitement of being close to the finish line has fueled our determination to tackle challenging scenarios and briefs. Cheer us on as we shift our mindset from students to professionals in our respective aspired roles and fields.

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